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计划书英文【第一篇】

精编资料

商业计划书模板---英文版BUSINESS PLAN TEMPLATEBUSINESS PLAN[My Company]123 Main

StreetAnytown, USA 10000123-4567[Your Name][DATE]TABLE OF CONTENTS.。.

商业计划书

商业计划书模板---英文版

BUSINESS PLAN TEMPLATE

BUSINESS PLAN

[My Company]

123 Main Street

Anytown, USA 10000

123-4567

1

[Your Name]

[DATE]

2

TABLE OF CONTENTS

Executive Summary 。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。. 1

Management 。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。 2

[Company] History 。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。 5

[Product/Service] Description 。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。. 7

Objectives.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。 9

Competitors 。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。 10

Competitive Advantages 。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。 11

Innovation 。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。. 13

Pricing 。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。 14

Specific Markets 。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。. 15

Growth Strategy 。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。. 16

Market Size and Share 。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。. 17

Targeting New Markets 。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。 18

Location 。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。 19

Manufacturing Plan 。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。 20

Research & Development 。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。 21

Historical Financial Data 。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。 22

Proforma Financial Data 。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。 23

Proforma Balance Sheet 。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。 26

Cost Control 。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。. 27

Effects of Loan or Investment 。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。 28

Attachments 。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。.。. 29

3

Executive Summary [My Company] was formed as a [proprietorship, partnership, corporation] in [Month, Year] in [City, State]， by [John Doe] in response to the following market conditions:

[Startup, growth] opportunities exist in [Product/Service]。

The need for use of efficient distribution and financial methods in these overlooked markets.

[I/We] have several customers who are willing to place large [orders,contracts] within the next three months.

Several other prospective [customers/clients] have expressed serious interest in doing business within six months. [I/We] previously owned a company that was active in the widget markets. Over the past few years I spent much time studying ways to improve overall performance and increase profits. This plan is a result of that study. The basic components of this plan are:

1、 Competitive pricing

2、 Expand the markets

3、 Increased advertising

4、 Lower our unit costs,

5、 Thereby achieving higher profits.

1、 Sign contracts

2、 Increased advertising 3. Increase office staff

To this end, [I/we] need investment from private individuals and/or companies. A total of $XXX is

being raised which will be used to finance working capital, plant and equipment. The company will be incorporated and common stock issued to investors. The company will be run as a [proprietorship, partnership, corporation]。

Financial Goals Sales Net Income Earnings per

share

Year 1 $25,000 。01 Year 2 $250,000 。12 Year 3 $375,000 。14

1

Management

[Name] [Title][Experience]Sales growth from zero to $1,000,000 in five market in market share - 30%。

Formulated advertising budgets & campaigns.

Pioneered new distribution channels. Established national sales force.

Established national repair & service centers.

Brought new and innovative products to the market.

Designed point-of-purchase materials.

[Education}

University of Boston

Boston, MA

- Computer Sciences

President

John Q. Doe, Chief Executive Officer, and Director since February 1988 and President since January 1990. Mr. Doe was the founder and Chief Executive Officer of the original operating company known as Random Excess, Inc. He has had experience in the widget field with his own firm, John Doe Co.， of Oshkosh (Wisconsin)， from 1980 to 1987. This firm was sold to FatCat Widgets, Inc. in 1987.

计划书英文【第二篇】

In applying for a student visa and in the process, often will be asked to write a study plan （ study plan ）， many foreign friends often not clear study plan and personal statement （ personal statement ） difference and style of writing, the author has long been engaged in student writing, due to the combination of their own experience, introduce the learning program the writing of the book.

Generally the study plan can be submitted to fall into two categories, both to the embassy for visa, or apply for admission to the school is by the. To apply for school programs from the essence and the personal statement is the same type of instruments, about the school application category learning plan can refer to a personal statement of the article, this article mainly introduces the submission of the embassy visa with a study plan.

Europe and the United States, especially immigrants from countries, such as Australia, New Zealand, Canada and other countries for international student visa time are often asked to provide learning plan, learning through plan to convince the visa officer to know your background, choose to study professional motivational conditions, select the country for foreign students, and a clear future study schedule, occupation purpose and reason, audits of your other materials to decide whether to send you the visa studying abroad, so learning plan is a key document.

In general, the learning plan needs to include the following contents:

1si-mp-le descriptions of their learning experience, professional background and working experience;

2 descriptions of their further study motives and why to choose the country, the University and the professional;

3 detailed study schedule;

4 introduction of foreign funds required and sources;

5for future occupation goal elaboration, returned to reason.

Study plan on the style and structure of the article and the personal statement is very different, do not need too much personal and emotional description, but should be clear and si-mp-le structure, tight logic, the facts clearly related arguments were strong, credible, returning reason to be very full, and absolutely not and the applicant's other material contradiction. On the study plan in document writing, can and other sites to get help.

As a result of the embassy staff every day to deal with a large number of documents, so learning plan must not write too long, generally should not exceed 800 words, and a preferably only one paragraph, paragraph before adding titles, such as My Choice of University of Toronto in Canada, My career objective, in order to the embassy staff to you a content of the central idea of stick out a mile. Your pa-pe-r should be very legible, cannot let the embassy staff from your text" mining" you" potential" content.

Study plan is the emphasis of future occupation plan and returned to reason, through this part of the embassy to tell you to go to the country after the students, are able to your occupation development good help, and there is a credible argument for returned. Although the requirement study plan country often is a country of immigrants, but as a result of your visa application for study, so the study plan must eliminate any of your immigration tendency. Reasons for returning to be with your personal background and family circumstances give a reasonable explanation, has many years of experience as a businemanager to obtain New Zealand master's of BusineAdministration program admission, then clarifies his occupation goal is to return to China to become a Multi-National Corporation of high level managers, and he in China for many years of accumulated customer resources and social ring is a very valuable asset, this is very tough and reasonable a reason. Of particular note is, study plan concerning the reasons for returning to the place of facts, not arbitrarily invent, at work, in this pa-pe-r the authors encountered by customers due to。

计划书英文【第三篇】

英语商业计划书（Business Plan）

第一讲：概述

第二讲：现状分析

第三讲：目标确定

第四讲：组织结构

第五讲：产品分析

第六讲：市场分析

第七讲：市场策略

第八讲：生产分析

第九讲：财务分析

第十讲：附件

第一讲：概述(executive summary)

概述是整个商业计划的第一部分，相当于整个商业计划的浓缩，使整个商业计划的精华所在。一般将概述放在最后书写，页数应控制在2页以内。

概述应包括的基本内容有：

企业的宗旨，例如：

In 20xx, ABC Corporation was created to.。.

Now, ABC Corporation is at a point where…

背景介绍，例如：

For many years people have…

The condition of the industry today is such that…

产品或服务及市场竞争情况，例如：

We have just completed the development of S30 – a novel

and proprietary construction tool

Compared to competitive products, our s30 can…

企业目标，例如：

Our objective, at this time, is to propel the company into a

prominent market position. We feel that within 5 years ABC

Corporation will be in a suitable condition for further

expansion, an initial public offering or profitable acquisition.

To accomplish this goal we…

管理团队和管理组织，例如

Our management team consists of 5 men and women

Whose backgrounds consist of 10 years of marketing with…

市场策略，例如：

The fundamental thrust of our marketing strategy

consists of…

财务状况和计划，例如：

In 5 years we will have… and our investors will be

able to…

结论，例如：

ABC Corporation enjoys an established track-record of

excellent support for our customers. Their expressions of

satisfaction and encouragement are numerous, and we

intend to continue our advances in the…

第二讲：现状分析(present situation)

这部分尽可能简明扼要而又全面地介绍公司的情况，以及公司所在行业的信息。

市场环境，例如：

The marketplace has been stagnant for 2 years. We are

poised now to…

产品或服务，例如：

The present stage of S30 is in the design stage.

产品生命周期，例如：

Our current product line is…

价格和利润，例如：

Current prices are… and profits are…

客户，例如：

Current customers are using our… for…

销售渠道，例如：

We have service centers, retailers, manufacturer’s

representatives…

管理团队情况，例如：

Most of our management is in place, however, we require a

production manager to complete our team.

财务状况，例如：

Current cash available is…。

第三讲：目标确定(objectives)

企业目标是企业使命和指导方针的具体化和数量化，它反应企业在一定时期内经营活动的方向和所要达到的水平。企业目标的实现时间较长，一般为三到五年或者更长时间。好的`企业目标具有总体性、与外部环境联系密切、有很大的激励作用、切实可行等特点。

企业的基本目标，例如：

The primary objectives of our organization are to:

A

B

C

投资收益率(ROI)，例如：

Based on a XXX% market share for our XXX product by

20xx, we estimate our return on investment to be XXX%。

财务目标，例如：

Last Year This Year Next Year

Sales

$ Volume

Unit Volume

% Increase/Decrease

Share of Market

Gross Profit

Manufacturing

Fully Burdened

Marketing Expenses

Advertising

Sales Promotion

Trade Allowances

Other

欲计将来增长、改进的目标，例如：

Other objectives we have set for ourselves include XXX.

We expect to replace (competitive/existing products or

services) by XXX% by 20xx.

We plan to add XXX (retailers, distributors, service centers)

per month/year and we will have a total of XXX (retailers,

distributors) by 20xx.

第四讲：组织结构(management)

投资者考察企业时，管理是最为重要的因素。没有一支优秀的管理团队和有效的组织模式，科技成果不可能和资本很好结合创造现实的生产力。一般需要介绍的管理人员有：总裁、常务副总裁、人事部总监、营销副总裁、财务副总裁、生产部总监。对每一位关键人员用文章一个段落的篇幅进行描述就可以。介绍组织结构时要注意以下问题：

1．主要管理人员和专业人员的发展路径是怎样的？他们具有哪些技能？

2．公司未来的组织机构是怎样的？

3．谁将成为部门领导者？

4．在哪些领域的管理应该加强？

5．报酬机制如何？

团队结构介绍，例如：

Of the XXX people who make up the development staff,

there are XXX founders who hold the following positions:

XXX, President

XXX, Vice President of Finance

XXX, Vice President of Marketing

XXX, Vice President of Sales

XXX, Vice President of Engineering

XXX, Vice President of Research

XXX, Vice President of Operations

XXX, Director of Marketing

XXX, Manager XXX Development

XXX, Corporate Attorney

管理人员描述，例如：

XXX, President

XXX Degree, University of XXX

XXX’s professional experience includes many different

areas in the XXX industry.

人力资源需求，例如：

(Company) development team recognizes that additional

staff is required to properly support marketing, sales,

research, and support functions.

第五讲：产品分析(the product/service)

产品介绍应包括以下内容：

1．产品名称

2．性能及特性

3．产品所处的生命周期

4．产品的市场竞争力

5．产品的研究和开发过程

6．发展新产品的计划和成本分析

7．产品的市场前景预测

8．产品的品牌和专利

此外，还要从顾客和投资者角度出发回答下面的问题：

1．顾客希望企业的产品能解决什么问题，顾客能从企业的产品中获得什么好处？

2．企业的产品与竞争对手的产品相比有哪些优缺点，顾客为什么会选择本企业的产品？

3．为什么用户会大批量地购买企业的产品？

4．本公司能提供哪些购买便利？

5．企业为自己的产品采取了何种保护措施，企业拥有哪些专利、许可证，或与已申请专利的厂

家达成了哪些协议？

6．为什么企业的产品定价使企业产生足够的利润？

介绍产品，例如：

This capability for XXX is a unique feature enjoyed by

(Company) and our customers.

专利保护，例如：

Our product(s) is protected under the following:

产品价格优势，例如：

Regarding cost savings (product/service) will save our

customers money in terms of XXX.

产品测试，例如：

Completed tests have shown that XXX (results)。

产品特性描述，例如：

XXX is another powerful feature. This includes XXX.

XXX saves a tremendous amount of time when XXX.

第六讲：市场分析(market analysis)

这部分内容包括行业分析、市场分析和竞争分析。行业分析包括企业所在行业概述、对行业发展方向的预测、对驱动因素的分析。市场分析的核心内容是在市场细分的基础上确定目标市场。要让投资者了解市场的规模有足够大的赢利空间和发展空间；知道市场有良好的发展前景，即所确定的目标市场在未来将会长生不衰。竞争分析中要对全部竞争产品及竞争厂家作出描述与分析。尤其要分析这些竞争对手所占有的市场份额、年销量与销售收入，以及他们的财务实力。此外还要对自己产品所具有的优势作分析，对未来市场变化趋势作预测。

介绍目标顾客购买的原因，例如：

It is easy to understand why the principal buying motives

are XXX because XXX.

计划书英文【第四篇】

20**in marketing plans ，

Work on a priority in the past year, im a joint efforts, the market development work was crowned with a result, their market shares and profits Contribute to higher performance indicators for the new product line with the red.

but in marketing, and there

are some problems that need in this years work to improve and perfect.

the marketing department last year in accordance with market developments and achievements of the rivals sale, and sketched the objective Below 40% to be grazing：market share of profits reached a new product Contribute to higher x%。

income tax on profits Contribute to higher goods to x%。

second, support and supplement the work to make up for a years work, and to better accomplish the objectives, should do well in the following work （ A） unity in thinking and clearly define responsibilities marketing plan on january 4, 10～organization job skill training, the main purpose is to be grazing：the marketing staff clear in the market strategies, thinking and understanding ；

ii let the market Things more from the office of the functions of the free and marketing strategy planning and strategy to develop and market research and development of the basic functions such as posts in consumer demand ； history3 set up for market development, and reduce the need to (B)

（ Two ）In place marketing, to the market in this year will start the batch and in phases to a Marketing keyIn place, so close to the market, a better finish the job market.

the marketing department personnel to perform the following work：

（ 1 ） through comprehensive research and market order and pertinently bring out the market promotion scheme ；

（ agent to collect 2 ） competitive price of goods and information, and capture markets consumption demand with the industry development trend of the proposed （ Three ） guidance to the standardized construction market and promoting the healthy and steady development ；

（ four ） pertinently formulated and the implementation of the product promotion plan for market promotion, and policies for use with the implementation of the verification and found to be communicated promptly.

（ five ） on-time and comprehensive publicity and implementation of the company policy to promote a persons capacity ； （ six ） in the market practice and collation Best cases, the method to sum up experience and recommend Three 。

full members and to improve the organization as the business of the marketing staff, obviously is overloaded, in a year later in the work efficiency is, therefore, this years marketing plan to increase the manning of the following posts ( meet the demand.

the marketing schedule ) staff post the name of the members of the main contents of the requirements demand work when the sale of three ~ six Three, the schedule

1 。promote brands corporate brand after years of operation of the market, with a certain competitive advantage and for the swift expansion of our products market share and to get a product brands development, and we will be in the companys development strategy for the core, from the brand image and product markets construction, location, network marketing four aspects of the planning system

brand promotion strategy.

the brand image （1 ） （ 2 ） product is passed down if Competitive price.

for example, our "apple" brand positioning is the top end of the consumers, on the price must be able to demonstrate its distinctive "identity" ； "apple" brand positioning is the needs of wage earners in the price to more than the same price advantage.

2 。of sales network sales channels construction is i, too, are we with the other competitors in the competitive advantage and for many years of operation of the market, we have established a line from city to a sales network The second line city, my sales a terminal have increasingly cant meet the needs and improved from three to the countryside to cities Dense the sales network in the marketing department this year will be the main objectives.

Three 。marketing （ one） actively using internal promotion and recruitment web site of the enterprises and brand.

（ two ） in the national expertise in newspapers and magazines and tv media published advertisements and soft, the expansion of brand recognition.

（ three ） an active part in major industry sectors of national conferences, exhibitions, social commonweal activities and as dealers organised various forms of lectures, to promote products such meetings and publicity to show the company and products.

（ four ） use of various forms and the Four, progress in the marketing department for the work of the content of the work schedule 1 as follows.

specific 。the first quarter of the work of the first quarter of the work schedule.

one：sure this years publicity strategy: two：with the market work out a plan of action for three：satisfy the market and customers records building four：put up at the conference completed six：ago the design plan seven：planning to launch the activities of the prizes Seven：planning to launch the activities of the prizes 。

The second quarterly progress Second: one：planning to launch promotion activities.

The second quarter ； series of promotional activities carried out two Three 。

the third quarter of our work on september one july and august work：the publicity plans for the implementation of two：pop up and strengthening propaganda and three：summer marketing activities in the fourth quarter to four 。

progress of work on october one november december：two promotion for the implementation of two calendar：and yearbooks and issued three：the completion of the target market ago advertising efforts of the work done in four：summary The above are my plans.

thank you in 2011 in marketing

Lingda 20** in january 3